How to Plan A/B Testing for Your Site

If you want to make changes on your website without negatively impacting its profitability, you may want to take advantage of one of the latest tools and resources in testing a website. Since these tools and resources have changed and evolved greatly over the years, it is essential to know which types of testing yields that best results. So, for those of you who are interested in knowing more about how to develop a plan that is effective and profitable at the same time, here is some information about how to develop a plan with the use of A/B testing.

Identify what you want to Test First

Just like testing any product, service or technique, one of the first things that marketing professionals are tasked with doing is identifying what they want to test first. Because there are so many different elements involved in testing a site for performance, these professionals will need to pinpoint where the actual need is well in advance. For instance, if the owner of the site would like to know if the current email mail marketing campaign that they have developed is working as it was intended, they should be looking for the conversion rate to see if it is continuously going up or down. Once the owner of the site has decided that their email marketing campaign is part of their goals and objectives, they can easily move to the next step.

Carrying out A/B testing for the Sites’ Emails

As reference above, identifying the email marketing campaign as the first step is essential to getting started. Once this has been decided, the next step is to focus on determining which variables need to be compared. For instance, when the owner of the site would like to see how well the new email marketing strategy will compare to the present email, they can begin to set up the test scenarios that they will be used to make their determinations.


Accurate Results Run Simultaneously

When the variables have been selected carefully, the next step in this kind of plan is to run the test simultaneously. By running the tests at the exact same time, using the traffic that is currently coming to the site, the results will be more accurate, reliable and the owner will have a chance to see if the new email campaign produces a higher conversion rate. With this type of testing, everyone can save time and money, especially when it is performed with the use of artificial intelligence.

Larkin and Laceys Magnanimity Boosts Hispanics

The criminal contempt charge slapped on former Maricopa County Sheriff Joe Arpaio in mid-2017 had his rivals celebrating as the fitting retribution to his misdeeds.

The opponents of Arpaio started rejoicing from day one when his bid for a seventh term flopped in November 2016. More than seeing a powerless Arpaio the rivals were waiting to see the moment when the sheriff goes to jail. But such dreams were short-lived as the presidential pardon came his way.

Now the onus is on Frontera Fund and others to fight the consequences of the dark policies of Arpaio. Learn more about Jim Larkin and Michael Lacey:

Re-elected six times, the 85-year-old Arpaio had been in the top job for 24 years. He was in the limelight not only in Arizona but many parts of the country.

Presidential Pardon for Human Rights Violator

Belying the expectations of his detractors, Arpaio came out unscathed after obtaining a Presidential pardon by Donald Trump whom Arpaio backed during the birther movement against Barack Obama pointing to his birth outside America.

The pardoning by the president will remove the jail term for the ex-sheriff despite his atrocities on Hispanics and Latinos.

Frontera Fund to Defend Illegal Immigrants

The human rights violations spearheaded by Arpaio and company eventually led to the formation of Frontera Fund by media people Jim Larkin and Michael Lacey who wanted a platform to ensure justice to the Hispanic community against civil rights and racial abuses in Arizona.

Maricopa houses a massive population of Latino and Hispanic people hailing from Mexico and other Latin American countries. Arpaio can go to any extreme in ill-treating illegal immigrants, whom he considers as a problem for the society.

That is why the sheriff and his team had no conscience prick in violating civil rights of illegal immigrants as if the sheriff is above the law.

Court Steps in

However, the court punctured Arpaio’s arrogance. The U.S. District Judge G. Murray Snow in Dec 2011 issued a preliminary injunction against the Sheriff and his Office. The order highlighted many actions of blatant civil rights abuses.

Despite the judge’s diktat, Arpaio went ahead with the profiling program and provoked the Judge who ruled in mid-2013 that Arpaio and his office had been doing racial profiling. Arpaio pleaded innocence and said it happened because of the wrong interpretation of the term.

But evidence proved that the sheriff flouted the court ruling intentionally.

Rejecting his alibi for misinterpretation, district judge Susan Bolton sentenced Arpaio for criminal contempt dealing a second blow to him after the loss of the seventh bid for re-election.

Intolerance to Media

Not only illegal immigrants, Arpaio’s wrath did not spare even the critics. Local paper Phoenix New times came at the receiving end of Arpaio for publishing news on his excesses.

The action of Arpaio’s allies in pressurizing the attorney’s office to direct the submission of details of the paper’s management became a scoop of the local paper.

Before the dust settled on the cover story, the sheriff had his retaliation. In October 2007, armed commandos of Arpaio’s Enforcement Unit swooped down the homes of executives Jim Larkin and Michael Lacey attached to the Village Voice Media.

But jailing of the media personnel triggered public outburst, and the men were released within hours.

Flawed Arrest of Media People

The arrest was a clear violation of the First Amendment rights at the behest of Arpaio. The long legal battle by Larkin and Lacey finally led to a court order that dubbed the detention untenable sans any cause. Read more: Village Voice Media | Wikipedia and Michael Lacey | LinkedIn

Asking to pay a $3.7 million as a settlement to Larkin and Lacey, the court rendered justice to the two media officials.

But the highlight was the noble act of Larkin and Lacey in spending the money to form the Frontera Fund than putting the money in their bank account.