Have you ever heard of a company/brand named Lime Crime? If so, did you know that this is one of the top brands on the market today? That’s right! Lime Crime is on another level especially when it comes to success and safety. These products are animal cruelty-free as well as certified vegan. That right there has set the brand apart from it’s competitors but this exclusive brand has way more to offer. Founder Doe Deere built this brand from the ground up, but it actually started as a combination of fashion/make-up. In 2004 Doe Deere opened up her independent business online. She worked hard by sewing the clothes as well as modeling the products. After some extensive reconsideration, Doe Deere reinvented the brand and gave it a much better identity.
The firm grip of MAC, Maybelline, and L’Oréal as well as Cover Girl had finally been broken by a fresh faced up and coming brand. Lime Crime’s Liquid Matte Lipsticks stand out and has the benefits of being touch proof, kiss proof, lasts for hours, and easy to use as they glide on with silky smooth grace. Check out some of the colors below:
- Red Rose
- Olive Green
- Cement Gray
- Tea Cup Blue
- And many more
The names alone are interesting and fun, but just imagine how they would make you look if you haven’t tried them. Doe Deere has created a monster (in-a-sense). She and her team of executives consistently brainstorm for new ideas and when she comes up with a color herself, it’s tested and then used by her before ever hitting the market. If the product does turn out the way it was thought to be, it is then scrapped and backed to the drawing board. Doe Deere won’t put out a product if she feels that it won’t represent the brand well. This level of awareness is another reason why Lime Crime is so successful as well. Doe Deere, Lime Crime, and The Future of cosmetics is looking mighty bright for years to come.