Nathaniel Ru and some of his friends found trouble getting a healthy place to eat that was also easy and fun during their senior year at Georgetown University in Washington D.C. They strongly believed that the community needed an eco-friendly, healthy and delicious dining option.
They passionately believed in food that conforms to your taste, your budget, your imagination and your values. They developed the idea of finding a solution in the downtown area in a 560 square-foot tavern on M Street. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork
They successfully convinced a D.C. landlord despite their inexperience and their great idea saw the opening of the first store of the type in D.C. They named the business Sweetgreen, and the store has since grown and expanded to 21 locations in the main cities including Chicago, California and several other towns.
Although Sweetgreen’s aim was to availing a place of getting a locally sourced salad, their intent extends further. The stores have the intention of connecting their customers so that they can have a good reason to eat at Sweetgreen and not just the desire of eating their food.
The store strives t maintain its core values, commitment, and community outreach. These are some of the things that they hope would make it stand out in the minds of customers who want to have ease and fun at the place that they eat and shop at as well.
Nathaniel Ru firmly believes in innovative locations and service design. Ru makes Sweetgreen a standout by locating the store outside of areas that are full of fast food outlets. Nathaniel and his partners have continued developing spaces and innovations that are interesting to visit and feel welcoming.
They do this by maintaining the company’s free thinking approach to flexibility. According to Ru, they foster transparency and trust by opening the view of their kitchen so that the customers can have a clear view of the meals being prepared.
About Nathaniel Ru
Nathaniel Ru attended Georgetown University where he graduated with a BS in Finance in 2007. He co-founded Sweetgreen in 2007 immediately after graduation together with two other Georgetown graduates. Nathaniel and his college friends successfully set up Sweetlife, which is currently the region’s biggest food and music festival in 2010.
The event features both high profile and cutting edge artists with more than 20,000 attendees. Food trucks, Farmers, top chefs and local purveyors also attend this big event. Sweetlife adopts good living, sustainability, health and well-being, and the community as a whole just like Nathaniel and co.’s other restaurants.