The Top Female Entrepreneur in the Beauty Industry – Doe Deere

About Doe Deere


Doe Deere is a bubbly individual who is also known as the ‘Queen of Unicorns’ for her love of the beauty and brightly colored makeup. She is an entrepreneur who is the founder and CEO of a makeup line which is called Lime Crime. Doe Deere was born in Russia but moved to New York where she grew up and attended fashion school before establishing her company. What’s more, she is a pacesetter in the makeup industry as she was one of the very first females to open a makeup line in 2008.


About Lime Crime Products


The company operates in Los Angeles and specializes in bright, colorful, certified, vegan, and cruelty- free cosmetics. The first of its collection involved the eyeshadows, glitter, primers, and blushes which went for $ 12 when she was starting. Further, she gained her customer base when she embarked on a marketing strategy of posting makeup tutorials on a blog. Today some of the products include nail polish, eye-shadow palettes, hair dyes, loose pigments, rainbow-colored liquid liners, glittered lip gloss and the most coveted products of all is the criminal lipsticks. Moreover, Lime Crime has more variety of its products that can be found on their website and Instagram pages.


How Doe Deere Started Her Business -Lime Crime


Doe Deere started off in business when she was designing her independent clothing line. She had acquired an online store for her clothes when an idea crossed her mind to start a makeup line to match her outfits. The idea was triggered by the fact that there were no exact bright colors that she needed to complement the outfits she modelled. Doe Deere loves fairy tales and makeup, and so she felt the need to come up with the cruelty-free makeup brand.


Doe Deere established Lime Crime in 2008 and became a market leader in the sale of the intensely uniquely colored cosmetic. The company’s mission was to revolutionize the makeup industry and which it did well. Another factor was that the company pioneered the online sale of the cosmetics that boosted its sales. Doe Deere had opened an online platform on eBay in 2004 for her DIY cloth line fashion under the name Lime Crime. Today, besides the online platform, the cosmetic products are readily available in most the retail shops in the U.S. and internationally.


Furthermore, though Doe Deere studied and practiced fashion at the start, she felt a stronger liking for the beauty sector. It was when she decided to pursue her passion that she chose to open Lime Crime and has never had any regret on it. Again, she has acquired so many customers such that the company’s Instagram page has accumulated more than three million followers. Learn more:


The ‘Queen of Unicorn’ is also very attentive to listen to her employees and feedback from customers as she believes it’s what helps to generate new business. Doe Deere believes that makeup should be what makes you happy and the fact that she established a vegan brand is what distinguished her brand from others which makes Lime Crime a niche in itself. Additionally, the business also supports women children and is involved in charities geared to animal rescue-operations as its CSR.